Outdoor advertising

In England every year around Christmas time, the government campaigns against drink driving. It usually begins in the months leading up to the holidays. My favorite advertisement is a 6ft tall man with an empty glass on top of him, it was in many of the large train stations. It caught much of the public attention as it is not every day that you see an advertisement like this. Not only does it draw attention to its self but it also make you think about how easy it is to drink and drive. The aim of this government based campaign is to bring attention to a growing problem in England and with advertisements as such it reminds the public of the law. I think this ad is creative and thought provoking.