Message Appeals

The most effective message appeal to me is humor; it made me pay attention to the commercial and sparks curiosity to find out more about the brand. For example the new Guitar Hero commercial includes celebrities including Michael Phelps and Alex Rodriquez imitating the famous scene from risking business when Tom Cruise slides in to the picture singing. I would this advertisement very funny and it caught my attention while zoning out during the commercial break. Another commercial that caught my attention was the Allstate commercial we discussed in class. This commercial uses a different type of message appeal: Fear. This commercial really brought a message home as far as how many teenagers are killed every year in cars; many insurance commercials tell you statistics. But this ad gave a great visual that made me sit back and really think about how many car accidents happen.
Two commercials that I don’t think their message appeals are as strong to me is the Truth about Smoking commercials. Especially the commercial where they have life size woman, made out of ice with a toy child inside, the idea behind the advertisement is to make you feel guilty about smoking and being pregnant. I just feel that if you already smoking and pregnant that you aren’t really concerned about your babies health so a 30 second commercial is probably either going to produce a slight feeling of guilt for a couple minutes or not going to faze you at all. Another commercial that I do not like is Burger King reverse pick pocketing. I feel like it is trying to use humor as a message appeal but I just do not find it funny at all. With that said I do remember the commercial so the company whether the message appeal was interpreted right or wrong it did make the commercial stick in my mind and remember the brand.