Background / Overview: Coke zero, this commercial shows that you can drink a diet soda but have all the taste of a regular soda. The Puts emphasize upon the taste of the soda, and clearly communicates the message that both products have the same great taste.
Objectives: The aim is to promote Coke zero in the light of being zero calories but full of flavor. I t also activates the customer to go try coke zero and make the comparison.
Message: The message I took from this commercial is that there is a diet soda that doesn’t taste diet but the same as a regular soda. So you can enjoy the great taste of coke but without the calories.
Target audience: All coke drinkers, and general public.
The medium: The commercial is very funny, with coke trying to sue coke zero for taste infringements. It brings humor to the message they are conveying.
Mandatory Elements: These would include creativity and effectiveness of the commercial, along with the information relayed.
Schedule: Begins with the creative team building ideas first, then collaborating ideas, music etc and finally shooting the commercial.
Responsible Parties: The CEO of the brand.
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