Flat Earth

The positioning of Flat Earth Chips to me is questionable, in the commercial the only thing it states is that: Flat Earth chips have a half severing of vegetables in every half ounce. I don’t think that the commercial sets its self apart from any of its competitors. It also does not stand out in my mind when I think of chips or healthy snacking options. I would add to the commercial more about the product and the benefits of it. Although I do like the brand’s saying “When Pigs Fly”. I think if the brand was positioned at younger audience they should emphasize more about taste of the products. along with the health benefits of having servings of vegetables baked into the chips as this does appeal to the health conscious.