Advertising for the 2008 Presidential election

I think this past election was the most intense election I have experienced to date, in America and England. I felt like I could not turn on the television, radio or open up a website without a political advertisement popping up. Not only did advertisements come in media forms only but the amount of signage I saw for candidates was surprising. I believe advertisements in the race for presidency is essential! As many people do not talk the time to research issues of the parties but vote on what they see in commercials. I think Obama’s advertisements were classy and upstanding. He excluded himself from the usual mudslinging of election campaigning and focused on the values and issues that he stood by. Whereas McCain’s advertising campaign was full of digs towards the new appointed president. This type of advertising is extremely ineffective to myself, I zone out when a McCain commercial came on. I feel using negative slurs and remarks towards your opponent in such a crucial race, only makes you look like a bad competitor. Overall I was relieved when Election Day was finally here, although I am not eligible to vote it meant and end to the bombardment on commercials and advertisements.