Superbowl Commercials

This year I was somewhat disappointed with the Superbowl commercials, as a whole I didn’t find them as comical as the previous year. I feel that the majority of the Superbowl commercials are targeted at male audiences, therefore the commercials use sex and humor as message appeals. The majority of the top ten Superbowl commercials for 2007 and 2008 were advertisements for beer. Bud Weiser is famous for their humorous adverts during the game. Although this year I felt that the commercials for bud light this year were dumb, for example with Bud light you can fly. This commercial featured a man flying while drinking a beer and suddenly he gets caught up in the engine of a plane, I just think that it wasn’t creative or imaginative. Another commercial I thought should have been in the top ten was the Audi commercial, in which an old man wakes up covered in motor oil and the grill of his car at his feet. This commercial was based on a movie in which I haven’t seen so I didn’t understand the commercial or how it related to the brand. Two commercials that I thought were creative and effective were Career Builder.com and the Bobble Head Pepsi advert. First off to me the Career Builder.com commercial was shocking and left me curious about the company. Secondly the Bobble Head Pepsi commercial made me laugh as it shows various people falling asleep until they take a sip of the new Pepsi Max product. The Pepsi commercial is by far my favorite as I don’t drink coffee so I usually drink diet soda in the mornings to wake me up.