Brand Identity
Core Identity:
BMW stands for sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality.
Customer profile: People who appreciate performance driving and elegant styling in a car
Performance: BMW provides clients with “the ultimate driving machine”
- When people think of BMW they think high end luxury cars, that provide the client with the ultimate driving experience.
Extended identity:
Brand personality: exciting, thrilling and luxurious.
Sub brands: BMW consists of many different brands which consist s of different series for example the X5 or the M series.
Logo: is the blue and white circle which developed from the airplane manufacturers
Country of origin: BMW was founded in Germany in 1916 and originally manufactured air craft’s.
Organizations: BMW has committed its self to many projects that correspond with the environment and sustainability development for example: The H2ague Project
Value Proposition:
Functional proposition: extravagant, well engineered, stylish, high class performance vehicles.
Emotional Benefits: the consumer enjoys the feeling of content and satisfaction along with the pleasure of driving their “ultimate driving machine”.
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1 comment:
you've done a good job with the brand - think a little more on why people buy BMW's. what is the emotional benefit they get out of it? think about who buys it? and why.
but good job nonetheless.
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