Thursday, August 28, 2008

Advertising Agencies and Campaigns

1. J. Walter Thompson
2. Leo Burnett Worldwide
3. McCann Erickson Worldwide
4. BBDO Worldwide
5. Grey Worldwide
6. DDB Worldwide
7. Ogilvy & Mather Worldwide
8. Foote, Cone, & Belding Worldwide
9. Y&R Advertising
10. Publics Worldwide

The first advertisement that caught my eye, is a commercial for Accenture by Y&R Advertising. I found this specific ad entertaining as it comes across as a take off, of the master card commercials with the expenses of events. Instead this commercial gives percentiles and has Tiger Woods ( a well known golfer) playing a round of golf in which his entire golf bag falls in to the water hazard. And proceeds to be eaten by an alligator, the ending point to the commercial is that Accenture can help you with high performance and technology.

Another advertisement that took me was by Leo Burnett, with an action picture of workers at sea in bold lettering it states "you though about jumping on a rubber boat and thwarting harpoons to save the whales. But then you would miss desperate housewives". I feel this is such an honest statement, as i believe many people like the idea of helping causes or organizations as long as it does not interrupt their particular lifestyle or routine. Although this print also has states "join us. With out joining us." which i feel would appeal to more of the public.

The final advertisement that I liked was an AT&T commercial from Grey Worldwide. It is to show how AT&T is a reliable network and will not drop your call. In the commercial it has a butcher poking fun at a business partners wife and as the call is dropped, he believes he has offended his Business partner. In all reality the call has just been dropped, this has happened to me on countless occasions. shamefully it has been on the AT&T network.

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