Flat Earth

The positioning of Flat Earth Chips to me is questionable, in the commercial the only thing it states is that: Flat Earth chips have a half severing of vegetables in every half ounce. I don’t think that the commercial sets its self apart from any of its competitors. It also does not stand out in my mind when I think of chips or healthy snacking options. I would add to the commercial more about the product and the benefits of it. Although I do like the brand’s saying “When Pigs Fly”. I think if the brand was positioned at younger audience they should emphasize more about taste of the products. along with the health benefits of having servings of vegetables baked into the chips as this does appeal to the health conscious.

Ethics in Advertising

Advertisements today seem to be growing increasingly provocative, shocking and controversial. Agencies are approaching advertising in a different way, they are finding new means to attract new target markets. For example the current up to date monopoly game, that we all know and love from our childhood has done away with paper money and introduced a new visa credit card system. Visa has moved its target market to a younger generation in the hope to build brand loyalty earlier on in the customer-company relationship.
Also medical companies are advertising prescription medications more and more. I think everyone can name at least 5 brands of medications/prescription drugs that we have all seen commercials for. These ads are usually show during prime time television and often than not ask the viewer questions. For example "do you often forget to do things?" this is a question asked for adult ADD. I feel that these questions and commercials play upon our own thoughts and fears. it sets a doubt in our minds or at least mine: "wow that sounds like me !!??" but in reality it is common to have one or more symptoms of the many prescription drugs advertised and be a healthy adult.
I feel each day the bar of ethics is being pushed further in advertising, i think it is not completely the agencies fault. As advertisement agencies aim is to promote the product it is trying to sell and they will find the best way in which to do so. Whether it is aiming commercials to young children so they will nag their parents into purchasing a product or using sex to sell a body fragrance, ultimately agencies will use any means and targets to be successful. In regards to if it is ethical or not the agencies are in business to make money so if using provocative, shocking and controversial advertisements is working why change it? Isn't it up to the consumer to decide whether it is ethical or not? At the end of the day the consumer doesn't have to purchase a product.

Brand Identity - BMW

Brand Identity

Core Identity:

BMW stands for sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality.
Customer profile: People who appreciate performance driving and elegant styling in a car
Performance: BMW provides clients with “the ultimate driving machine”
- When people think of BMW they think high end luxury cars, that provide the client with the ultimate driving experience.

Extended identity:

Brand personality: exciting, thrilling and luxurious.
Sub brands: BMW consists of many different brands which consist s of different series for example the X5 or the M series.
Logo: is the blue and white circle which developed from the airplane manufacturers
Country of origin: BMW was founded in Germany in 1916 and originally manufactured air craft’s.
Organizations: BMW has committed its self to many projects that correspond with the environment and sustainability development for example: The H2ague Project

Value Proposition:

Functional proposition: extravagant, well engineered, stylish, high class performance vehicles.
Emotional Benefits: the consumer enjoys the feeling of content and satisfaction along with the pleasure of driving their “ultimate driving machine”.